Bursting Forth

The first shoelaces date back to 3500 BC.  While they were surely built for function, The FIRST JEM’s lacing system, of course, tells a story.  Listen in to learn why the eyelets are shaped like an X, and how the aglets tie back to Abe Lincoln. Sold exclusively at DSW.  The FIRST JEM launches 9/15/23.

Sign Up For Our Mailing List

Sign Up For Our Mailing List